2016 | 2015


Professional Education Programs 2015

Created, developed, organized and presented the following continuing professional education programs for the international publishing industry.

January 5 - 12, 2015: "Implementing the Transition from Print to Digital Publishing" for the General Administration for Press and Publications at the SUNY Global Center, New York.

February 25 - March 8, 2015: Carried out research, recommended guest speakers and judge for the Shanghai International Printing & Packaging Products Trading Fair(SIPPF) organized by the Shanghai Printing Trade Association, Shanghai, China

March 16 - 18, 2015: "Digital and Online Marketing for Book Publishers" for the Shanghai Administration for Press and Publications, Shanghai and then March 19 - 20 for the Xinhua Winshare Publishing and Media Group, Chengdu

March 23, 2015: "Introduction to the BookExpo Convention for Chinese Publishers" and "Buying and Selling Digital Rights" presented during the International Copyright and Translation Rights Conference, Renmin University, Beijing

April 20 - 24: "Implementing the Transition from Print to Digital Publishing" for the Chinese Academy of Press and Publications at the SUNY Global Center, New York

May 14 and 15, 2015: "STM and Professional Publishing in the Digital Arena: New Technologies, New Developments, New Markets" management seminar developed for the Chinese Academy of Sciences presented at the SUNY Global Center, New York

May 20 - 21, 2015: "Managing Digital Publishing for the University Presses" for the Renmin University, Beijing at the SUNY Global Center, New York

May 29, 2015: presented two lectures "New Strategies and Developments for Digital Higher Education" and "Reading in the Age of Information" for the BookExpo and Beijing International Book Fair organization, the Javits Convention Center, New York

July 20 - 24, 2015: Yale University Book Publishing Course, New Haven, CT: Member of core faculty and presented lecture on "Financial Management for e-Books and printed Book Publishing."

August 25, 2015: The State Administration for Press, Publications, Radio, Film and Television awarded Mr. Baensch the 9th Special Book Award for fifteen years of developing and presenting management training programs for over 3,450 members of the Chinese publishing industry.

August 26, 2015: Presented a paper on "Strategies and Action Plans for Selling and Buying Digital Rights" and "The Challenges of translating from Mandarin into English" Beijing International Book Fair, Beijing

August 28, 2015: Presented a paper "Business Models for Digital Media: Financial Management for new ventures" for the International Digital Publishers Forum in Beijing

September 14-18, 2015: "Digital and Online Marketing for Book Publishers" that was organized by the Cámera Argentina de Publicaciones in Buenos Aires, Argentina

October 13, 2015: Frankfurt Book Fair - International Rights Directors Meeting - developed a program of nine guest speakers on the topic of South East Asia and Asia countries for translation and reprint rights for an audience of over 225 participants.

October 27 - November 3: "Implementing the Transition from Print to Digital/Online Publishing" for the Shanghai Administration for Press and Publications at the SUNY Global Center, New York.

November 16 - 20: "Convergence of Digital Multimedia for Publishers" for the State Administration for Press, Publications, Radio, Film and Television at the SUNY Global Center.

December 3: Global Kids Conference: "Children's Book Publishing" PACE University, presented a paper on "The Children's Book Market in China"

Consulting assignments
In addition to creating, organizing and presenting these continuing professional management courses, I serve as consultant to seven publishing companies and as a Board member for the Consumer Reports organization.