Innovative OPERATIONS EXECUTIVE with strong GENERAL MANAGEMENT skills. Broad range of success in business management in both domestic and international areas. In-depth experience for all aspects of book, journal and software publishing including editorial development, manufacturing, marketing, distribution and financial controls. Highlights include:
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Identifying and developing new business start-up opportunities.
Achieving business turnaround in significant problem areas.
Creating and implementing successful marketing strategies.
Restructuring support functions for profit improvement.
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Outstanding planning, organizational and communication skills. Ability to lead, motivate and develop staff. Excellent problem solving and interpersonal skills. |
SELECTED ACCOMPLISHMENTS
GENERAL
MANAGEMENT |
P&L responsibility for growth of division from two to five subsidiaries and established sales network to market over 13,500 active titles on a worldwide basis. Over the last three years, sales grew an average of 18% and ROI improved 19.2%.
Introduced Strategic Planning process and management controls which focused on the various growth and high profit business units; identified redirection for mature core business into new and emerging markets for a 44% profit increase over prior years.
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INTERNATIONAL
BUSINESS |
Operating officer of a major European publishing house subsidiary to market parent company's books and journals and succeeded in publishing 200 titles per year in the United States.
Established first International Division as new cost and profit center which grew to more than $12.5 million by both exporting and publishing books. Started four indigenous publishing subsidiaries in Australia, Brazil, Mexico and London for which growth rapidly outpaced traditional export sales volume.
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START-UPS
TURNAROUNDS |
Specialized in new start-up ventures, finding and integrating acquisitions and turning around mature companies. Over 15 such businesses successfully managed in recent ten year period with revenues ranging from $1.2 million to more than $25 million.
Companies managed included multi-product lines for a variety of competitive markets; i.e., start-ups: Harper & Row Latin America, S.A., Book and Film Services Pty., and Macmillan Software Co. Turnarounds: AIP Book Publishing Program, G.K. Hall & Co., and Springer Verlag New York Inc.
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MARKETING
SALES |
Developed and managed new direct marketing operation consisting of telemarketing, direct mail and demonstration seminars for sophisticated PC based software reaching annual revenues of $5 million within three years.
Directed marketing research and planning to successfully establish international sales organization for English and foreign language markets in both developed and Third World countries.
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EDUCATION
| BA - The Johns Hopkins University |
| | - Honor Fraternities: Pi Delta Epsilon, Journalism Fraternity; Delta Phi Alpha, German |
| | - Literature Fraternity. |
| Stanford Graduate School of Business |
| | - Stanford Executive Program, Summer 1980. |
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| Special Training |
| Graduate School of Business, Columbia University, New York |
| | - Long-Range Planning and Financial Control, Arden House Program |
| Colgate Darden Graduate School of Business, University of Virginia, Charlotte, Virginia |
| | - Financial Management |
| American Management Association, New York |
| | - International Money Management; International Mergers and Acquisitions. |
| IBM Education Center, Philadelphia |
| | - Management Computer Concepts, Management Science and Data Processing. |
FACULTY MEMBER
| New York University |
| | - Director, Center for Publishing, School of Continuing Education, New York, New York. |
| Stanford University |
| | - Stanford Professional Publishing Course, Stanford, California. |
| University of Denver |
| | - Graduate School of Information Management, Publishing Institute, Denver, Colorado. |
| Levin Institute |
| | - Program Director for book, magazine and online publishing |
| Yale University |
| | - Yale Publishing Course, Academic Advisor and Faculty |
PROFESSIONAL AFFILIATIONS
Association of American
Publishers |
Board of Directors (1980-1983)
Chairman, International Division (1976-1980)
Chairman, Executive Council of Professional and Scholarly Publishers (1988-1990)
Education Programs and International Intern Program Chairperson (1994-1996)
Electronic Information Committee (1995-2003)
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| Book Industry Study Group Inc. |
Board of Directors, 1997-2008 |
The Center for Resource
Economics/lsland Press |
Board of Directors, 1988-2008
Treasurer 1995-1999
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| Consumers Union Inc. |
Board of Directors, 2006-2011
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International Publishers
Association |
One of two U.S. delegates to the Executive Council (1976-1982)
Chairman of Education and Training Committee (1976-1980) Member 1999-present
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| Kane/Miller Book Publishers Inc. |
Board of Directors, 2006-2009
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| Publishing Research Quarterly |
Journal Editor, Appointed June 2000
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National Federation of
Abstracting and Information
Services |
Board of Directors 1990-1992
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| Society for Scholarly Publishers |
Board of Directors, July 1988-June 1992
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STM- International Group of
Scientific, Technical & Medical
Publishers |
Chairman of Innovations Committee and member of Group Executive Council (1987-1990)
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PROFESSIONAL EXPERIENCE
BAENSCH INTERNATIONAL GROUP Ltd. - 1993 - present
Consultant:
Director of a small consulting firm that specializes in the book, journal and information services industry. As an innovative operating executive with strong general management skills, my broad range of consulting skills include identifying and developing new business start-up opportunities, achieving business turnaround in significant problem areas, creating and implementing successful marketing strategies, acquisitions and divestiture of programs; research and development of electronic publishing including online or CD-ROM projects, and assisting clients to reach international markets.
NEW YORK UNIVERSITY, CENTER FOR PUBLISHING - 1996 to 2008
Associate Professor:
Served over eleven years as the Director of the Center for Publishing responsible for a four part program including the Summer Publishing Institute, Certificate Courses in Book, Magazine and Online Publishing, the Master of Science in Publishing degree program and a wide range of topic specific seminars for the publishing industry. Completely reorganized and repositioned the Masters degree with a new Board of Advisors, curriculum, faculty and student recruitment program to build enrollments from 24 to 112 graduate students. Developed the first strategic plan and budget to include an international outreach program with seminars in Europe, South America and China. Nine Fulbright Scholars were registered as a result of the international program.
RIZZOLI INTERNATIONAL PUBLICATIONS - 1991 to 1993
Senior Vice President - Marketing:
Until the Parent Company in Italy decided to dramatically reduce their staff and publishing program in the United States, I was responsible for both domestic and international sales of Rizzoli's book and journal publishing programs. In addition, there was the marketing and sales responsibility for eleven client publishers. During twelve months, it was possible to consolidate five different efforts into one cost effective and coordinated marketing department. The first Market Plan and Budget was prepared with special emphasis on international sales. Identified, negotiated and contracted three new journal publishers for Rizzoli's circulation sales and subscription fulfillment services.
AMERICAN INSTITUTE OF PHYSICS - 1988 to 1991
Director of Publishing:
Responsible for book, journal, microform publishing and related database information services. Also managed the space advertising and meetings/conference programs for the Institute. Implemented new electronic publishing system for journal production with related cost and time schedule reductions. Repositioned "Computers in Physics" journal for financial turnaround and managed startup of new "CHAOS" journal. Reorganized the book publishing operation and moved book fulfillment/billing to service organization to reduce costs and improve cash flow.
MACMILLAN PUBLISHING COMPANY - 1983 to 1988
Vice President, Marketing:
Full range of corporate marketing and operating responsibilities including turnaround of an acquisition plus pursuit and analysis of potential acquisitions for ongoing publishing units. Directed the Macmillan Software Company as a start-up venture to profitable revenue level of $5 million in sales. Consolidated three publishing units into one English as a Second Language Division and prepared and won $3.9 million English language teaching contract for Family Album multimedia program. Implemented first Market Planning process for six product line Division which led to reorganized field sales, telemarketing and cooperative point of purchase displays for sales growth of 16% and return on sales increase to 13%.
SPRINGER VERLAG OF NEW YORK - 1980 to 1983
President:
Managed the subsidiary of major German scientific, technical and medical publisher. Turned ailing company around; reorganized financial management, established cost and profit center approach including fiscal budgeting procedures. Started and carried out fully participatory Marketing Planning and Editorial Planning process. Turned break-even into satisfactory income levels for this $25 million business within 14 months, fended off a union campaign, generated sales increase of 23.3%. As a member of the parent company's Managing Directors Board, participated in global activities of Springer Verlag.
HARPER & ROW PUBLISHERS, INC. - 1968 to 1980
Vice President and Director, International Division:
P&L responsibility for all worldwide sales and publishing programs including the management of 11 offshore business units. Marketed about 1,200 new titles and a backlist of 13,500 titles. Over a five year period increased sales on average of 18% each year while improving ROI from 2.3% to 19.2%. Directly responsible for sale of translation and reprint rights for over 300 annual new publications into more than 32 languages.
McGRAW-HILL BOOK COMPANY - 1960 to 1968
Manager, Information Systems Reference Business:
Developed the database system and then collect, edit, code and build a file of over 120,000 non-book educational products as National Information Center for Educational Media. Held the following developmental responsibilities: Editorial Director, International Division; Manager, Foreign Rights Department; and Sponsoring Editor of Medical Book Division.
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