Professional Education Programs for Management in 2019

Previous Years: 2018 | 2017 | 2016

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Created, developed, organized and presented the following professional education programs for the international publishing industry in 2019:

January 15-18: "Convergence of Digital Multimedia for Publishers" - organized for the Training Institute, State Administration for Press and Publications, Beijing and presented at the SUNY Global Center, New York, NY

April 25: "Managing Change – Developing Strategies for Growth in the Digital Publishing Arena", lectures for the Central South Publishing Group Co., Ltd., Changsha, China

April 26-27: "Publishing and Translations in China and the Global Arena", lectures at the Hunan Normal University, Hunan, China

May 28-29: "STM and Professional Publishing in the Digital Arena: New Technologies, New Developments and New Markets" - presented at the SUNY Global Center, New York, NY

June 3-4: "Managing Print and Digital Publishing for University Presses" for Renmin University Press, Beijing, China presented at the SUNY Global Center, New York, NY

July 18-21: "The Challenges for the Development of Quality STM Journals", Xi'an, China for the Shanghai Periodicals Association as a four-day program for over 160 publishers.

July 22: "The Role of Publishers in the Global Market – Selling and Buying Rights", lectures presented for the Shaanxi Normal University General Publishing House, Shanxi, China

September 25-26: Meetings with the Ludwig Maximillian University and Munich Business School, Munich, Germany to explore cooperative development of continuing education for the book publishing industry.

October 15-18: "Digital Marketing for the Publishing Industry", presented for the Shanghai Publishers organization at the SUNY Global Center, New York, NY

October 21-23: "Strategic Planning and Change Management for New Ventures", for the Anhui Publishing Group Co. Ltd., presented at the SUNY Global Center, New York, NY.

November 13-15: "Digital Marketing for the Publishing Industry", presented for Shanghai Press and Publications Administration. at the SUNY Global Center, New York, NY

December 9-13: "Strategic Planning and Change Management for Implementation of New Ventures for the Publishing Industry", for the China Education Publishing Group Co., Ltd., Beijing presented at the SUNY Global Center, New York, NY

Consulting assignments:
In addition to developing and presenting the continuing professional management courses, I serve as consultant to five publishing companies and as the Editor for the Publishing Research Quarterly journal.   BaenschRE@gmail.com